Branding

Website Search Navigation is taken very lightly and not considered of any importance when it comes to obtaining bigger outputs i.e. business revenue. But website search navigation can also be of importance to obtain larger gains and create a huge impact on results. Website Search Navigation...

With boon to digital marketing, the Search Engine Optimization technique has become an important part of the digital marketing business. What Canonical URLs do is, provide information to search engines about ‘Which URLs should be given importance’ What is a Canonical URL? A canonical URL refers to...

Rumours are around that Google will stop supporting last click attribution sometime this year and give choices to its advertisers to choose from different attributions models.  In short attribution, changes are about to come to Google’s AdWords. What is an attribution model? Right now the Google...

Lately, Google has been receiving negative feedback from its users. The users complain of seeing non-events like coupons and vouchers in the search result where events snippets should have appear. Google has posted a blog entry about misleading event markup code: “We’ve seen a number of publishers in the...

The AdWords advertising system utilizes an auction-like process to decide which advertisers’ ads get to show and in which order. By bidding higher or lower, you can appear at higher or lower positions, depending on what your competitors are bidding Bid optimization is one of the...

Caffeine update which was announced by Google on August 10, 2009 had become one of the most important updates in the search engine’s history. Google had released a ‘Developer Preview’ before the launch and gave SEO professionals and developers’ early access to Caffeine so they could...

There is no business owner or an entrepreneur who doesn’t want his business to be listed on page 1 of Google with maximum rankings. The reasons are clear: achieving that best place (or even one of the three places) would mean expanded activity to your...

It's an unconventional time to be an advertiser. Obviously, there is something else entirely to promoting than simply getting profoundly positioned on web indexes. Web search tools need to associate individuals with the most ideal outcomes so client engagement and fulfillment is likely a SEO...

The world is growing quickly at an undeniably computerized speed. The ramifications of this change through all parts of present day life; throwing the net of our groups more extensively through social media platforms, making association more consistent by means of email and messaging apps;...