12 Dec Google alerts misleading event markups
Lately, Google has been receiving negative feedback from its users. The users complain of seeing non-events like coupons and vouchers in the search result where events snippets should have appear.
Google has posted a blog entry about misleading event markup code:
“We’ve seen a number of publishers in the coupons or vouchers space use the ‘event’ markup to describe their offers as much as using a discount voucher can be a very special thing, that doesn’t make coupons or vouchers ‘events’ or ‘sale Events’.
How does misleading markup affect the user?
Using Event markup to describe something that is not an event creates a bad user experience, by triggering a rich result for something that will happen at a particular time, despite no actual event being present.
If Google detects fake markup code on your website, they might take manual action.
“In case your website is affected by such a manual action, you will find a notification in your Search Console account.” Says Google
What is a manual action?
A manual action is when a human at Google marks your website as doing something against the Google guidelines. Normally, it results in ranking demotion or delisting but “it can result in structured data markup for the whole site not being used for search results,” Google wrote.
One such example of victim of ‘Google’s manual action’ is Spammy Structured Markup (SSM). Google has penalized SSM for a few years now. And Soon Google is going to set up action around event markup spam too.
What can we do?
It is advisable not use fake markup code on your web pages. Use precise markup code that refers to the content of the page.