03 May Impact of The March 7, 2018, Google Algorithm Update
The March 7, 2018 update by Google, was one of the biggest updates that came in a while. The aim of Google’s update was to improve the way it assessed the quality of a website. As one of the Best Digital Marketing Agency in Mumbai, We thought to educate you about its working.
As this update focused solely on the quality factor of sites, after its ordained, there were some star rated companies that were hit by the rollout while there were some others who enjoyed a boost in the rankings. With the update’s rolling out, it brought along with it several major quality changes and gain or loss of rich snippets for sites.
The need for this Update
The March 7, 2018 update was specifically designed by Google to see significant improvement in the quality of sites over the long run.
This means that if you have been negatively impacted, it would take time to recover. You probably might take a month or two or sometimes even more than six months to get back to where you were. With our experience in social media optimization and SEO service provider in Mumbai, we would predict that it will take months of hard work before you see a recovery. Our suggestion? Work hard towards big changes that are the only way to surge back.
As already mentioned, the implementation of the update proved to be a blessing for some sites while it toiled completely averse to others. Some sites were impacted positively and saw higher rankings and visibility while there were sites that saw the sudden drop in their SEO rankings so much so that even the best of the digital marketing agencies were in awe after seeing the aftereffects of the update.
In this article, we will discuss the reason for the positive and negative impact of the update on sites as well as provide tips to bring your website back to the top.
The reason for the Positive impact
There are sites that have seen a good increase in their rankings after the March 7, 2018 update. The reason their audit reports showed an increasing graph was their quality (the major reason why Google proposed this update.) The update boosted sites based on a number of important factors like content quality, user experience, affiliate setup, and how well the SEO strategy was used.
The reason for the Negative impact
There were other sites that faced negative impacts of the update. The core reason was the same, quality! The sites that got affected were the ones that had massive amounts of low-quality content and irrelevant ads on their pages.
The sites that used irrational strategies to make it to the top, the ones that used low quality of content (content that is taken from other sites and does not provide any valuable addition to the subject matter of its own). Few sites had content split into tabs for launching new URLs with the aim to gain more ad impressions.
All these sites were negatively impacted and faced a sudden downfall in their SEO rankings.
If your site is one among the many that have seen the negative impact of the update, then We Webdogs, have some recommendations to rework on your site. The goal is to increase the quality of your site over the long run and save any future downfall due to upcoming updates.
To warn you beforehand, let us be clear that there is typically no quick fix. There are no Meta tags or minor changes that will help you to fix the problem instantly. Instead, you need to find out all the quality problems and fix them with well-planned strategy and patience. This might take months but it is the only way of doing it.
Below are the few recommendations that will help your site to achieve the top position (Probably again!)
- Self Crawl Analysis and Quality Audit
Google crawls through your site and that is how it gets to know about your site’s quality. Similarly, it is advisable to do a self-crawling of your site and make a list of all the quality problems (like content quality, UX barriers, Technical SEO problems, aggressive advertising etc). We recommend you leave no stone unturned to audit your site before Google does so. You can use DeepCraw, Screaming Frog by Jason, and Sitebulb to perform the crawls for your site and provide you with an accurate audit report.
- Keep creating quality content
Don’t hold back on doing great things just because you faced a setback! Keep creating and publishing high-quality content. Make content that users love to read and let Google know that your site has some unavoidable stuff. Use content that is written by experts in a particular niche. The more the people like the content, the higher your site will rank.
- Timely Feedback
You should always check and cross-check your site. Take timely feedbacks to keep improving on it. But make sure you don’t ask your spouse, kids, parents or employees to give their feedback. Have real users go through your site and take their neutral assessment. Get to know their user experience, content quality and other problems (if any) and start working on solving them right away.
- Unwanted, aggressive and/or deceptive ads
It’s ok to run advertisements on your site but it is definitely not ok to overwhelm your users with unwanted, aggressive and/or deceptive ads. Manage advertisements on your site; because no user likes to be bombarded with ads instead of the core content when he visits a site.
- Overcome Loopholes
No road is smooth and you will surely have to deal with loopholes while travelling along. But don’t stop, keep driving forward. If your site has seen a downfall and your persistent try is not getting you anywhere, don’t get disheartened, things take time and sometimes way longer then we expect them to. Keep looking for ways to improve your site, keep publishing outstanding content, keep working on your site’s user interface and run through all the changes that come across your SEO campaign. Remember, Google only rolls these broad updates focused on quality a few times per year. Don’t miss your opportunity to come back in the game.