28 Dec Infographic Tactics for Better SEO
Social media is upgrading every day. People need something new with each passing hour. Content alone is not enough to grab the attention of your audience. Thus, infographics are the new trends that go along with content and make them more interesting to the audience and create better effect.
An infograph is basically an image that people use along with their content for better understanding. Infographics are a great tool to gain traction for your SEO efforts. Just make sure those infographics are optimized correctly to ensure you’re gaining the full SEO benefits.
Listed below are the optimization infographics tactics for better SEO
The basic necessity of an article is good content. Infographics aren’t actually a substitute for good written content. Yes, they contain lots of great data in a beautiful package, but you’ll get more benefit out of them if you use infographics as an added advantage for the great stories on your website.
Optimization of Keyword:
The first step in optimizing an infographic is to ensure the content supports a single keyword or keyword phrase. infographic needs high-quality text with a good range of keywords on the same page in order to direct the attention of search engines to it.
Announce “infographic” in your title.
Add the word “infographic” to the title of your post. Your post title should also contain the main keyword related to your infographics.
ALT tags are web-design code that is necessary for explaining an infographic in text to search engines. It is important to use ALT tags on your infographic images as it makes Google discover your image better and show them in search results.
Although you can’t capitalize on the H1 tags (or H2s, H3s, etc.) in the body of your infographic, you can still place one above your infographic so Google can “read” it well.
Share on social media:
Add social media sharing buttons to your infographics so that you as well as the visitor can share them on social media. The more sharing you get, the better is the ranking for your infographics.
For better SEO of infographics, use Meta description well. Make sure the length of the description is between 135 to 160 words. The description mentions your keyword phrase at least once and describes content within your infographic.
Search engines crawl through the post when a user searches a keyword. Page length affects the search result. Make sure your page length is decent as longer the post, better the crawling.
Be aware that whatever content or infographic that goes up on your site is informative and useful. Don’t put unreliable content to increase the page length. Google has bounce back tracking system. It notices how soon the user bounces back from a page, if the frequency of bouncing is high, than it affects the page ranking.
No user likes to wait. Make sure that your page does not lag due to the infographic used. If the page takes longer than 10 seconds to load, the user might just press the back button and open another page.
Don’t be anxious about posting your infographics. It’s incredibly easy to make your posts count, when you know what to do.