12 Oct SEO or PPC – What gives you the best value?
One needs to genuinely think about the profitability of their business. Small and large scale industry are still, in a vast confusion of whether their business should use PPC ads or Organic Search Engine optimization strategy? Well to clarify it, the answer to this question is not direct, you can use both of them evenly depending upon the goals of your company. There are many more questions that need to be answered before opting for any of these, like are you marketing a new product? Is your firm completely new? And so on. Well, let us first understand the difference between the two.
Analysis of PPC and SEO
PPC stands for pay per click. It is a mode of internet marketing, where the advertiser has to pay a certain amount of money to run their ad on specific targeted keywords. To be precise, it is just a way of obtaining visits to your site.
As shown in the above image the visitor has searched for Hair transplant in Mumbai. The PPC ad is shown right at the top of the google page in a red box. Quick tips for PPC are shown in the image below
SEO optimizes the keyword and high quality content to be ranked in organic search engines. Google, Yahoo, and Bing are the top search engine and they always examine, how people connect with your website. Quick tips for SEO are shown in the image below
- SEO result is totally dependent upon the investment. It will rise with PPC
- Approximately, 86% people are dependent upon organic search.
- PPC gives fast results. It also builds authority to your site
- In PPC, 50% people are dependent on paid ads
IS ORGANIC SEO BETTER THAN PPC?
It is totally dependent upon you, but the web marketing strategy should always incorporate SEO. Positive side of SEO service in Mumbai or anywhere in the world is that, it will bring high quality traffic leads on your website. In fact, many users ignore paid results when they browse their web. Thousands of researchers, have come up which say that visitor coming on your website trust you and your business as well as the product and service that you offer. Ranking highly on a website like google for a keyword clearly states that you are a satisfactory source and you are an important part of this industry.
We are not saying that you should stop relying on PPC company, India completely. Even there are advantages in PPC against SEO. For example, if you are setting your campaign, and it gives you the return that you invested, it is clear that you have managed it correctly. Search engine gives priority to those who gets the maximum return. Search engine always puts the highest bidder on the top, but if the ad is not proper, a customer is not satisfied with the ad which is displayed, then he will for sure use another search engine to fulfil his requirements. Another advantage of PPC is, it can also display your ad on high DA, PA sites.
PPC is the best way to start your digital marketing, because it will draw immediate traffic. But be smart while handling PPC, because traffic increases very quickly,and decreases in the in the same manner.
Secondly, SEO is very important, but it evenly takes time for your page to build its authority along with the keyword indexing.
In short, SEO will only bring you the quality leads. Moreover, your SEO effort will directly help you in gaining PPC leads. If you do organic SEO and PPC correctly, you will definitely get on the first page with the keywords that are targeted.