31 Dec Why Is Website Maintenance Important?
Is your site living up to the expectation? Is it driving traffic and income for your business? Is it accurate to say that you are getting a strong profit on your site investment? If, you answered no to all the above question, then read on. Like maintain a car, sites also require consistent checkups to guarantee that everything is in working condition and working in a safe and effective way. Having an attractive, easy to use, responsive site makes an awesome establishment for your online presence, yet regular upkeep and support is the place you will see your website, and your perceivability, develop and thrive.
Here are 5 reasons why regular website maintenance is important for your business.
1) SECURITY-PROTECS YOU AN D YOUR CLIENTS
In the event that you utilize a CONTENT MANAGEMENT SYSTEM (CMS) like WordPress, it’s imperative to keep it upgraded with the most recent bug fixes and security patches. Hackers don’t discriminate with regards to breaking into sites, and when they get in, they frequently transfer Trojan and malware that wreaks destruction on your site, as well as can possibly affect your client’s PCs. How do hackers get in? Outdated software. Hackers will effectively search out sites that haven’t upgraded to the latest software because they are simpler targets.
2) FIRST IMPRESSIONS MATTER-THE CLIENT’S EXPERIENCE
Do you ever go to a meeting or trade business cards with somebody and later go online to look at their site? There’s a decent possibility they are doing the same.
The exact opposite thing you need is for a potential client or business accomplice to visit your site interestingly and see your “most recent company upgrade” that is three years of age. Same goes for highlighted products, specials, or events. A regularly maintained site will keep the client experience fresh and energizing and making an impression on clients that you are dynamic and on the top of your game.
Have you checked your links or contact forms lately? What about names, telephone numbers, or price lists? At the point when clients experience broken links or outdated data, this reflects very badly on your organization and frequently brings about a negative client experience, diminishing the chances of clients returning to your page.
3) BOOST YOUR SEARCH ENGINE RANKING AND DRIVE MORE TRAFFIC
Search engines love new and fresh content. More frequently you redesign your site, the all the more regularly the search engines will visit your webpage and help your rankings. Also, the reverse is valid too. After a site has not been updated in a while, the search engines quit crawling it and your rankings may go down for important keywords.
Not just does demonstrating the search engines that your website has new and fresh content support your rankings, it likewise gives you more chances to rank for particular keywords
4) UPDATES-KEEP YOUR WEBSITE UPDATED
On a platform such as WordPress, updates are offered all the time. These upgrades keep your site running easily and effectively which makes a simpler, easier to understand involvement for the visitors. Most platforms will alert you of new updates, so make certain to look out and redesign as quickly as time permits.
5) BACKUP YOUR WEBSITE-DON’T LOSE IMPORTANT INFORMATION
Backing up your site all the time is critical. Innovation has its downfall, and the last thing you need is to lose a greater part of the data on your site. Moving down your site once per month is an awesome thought.
6) INFORMATION-GIVE CUSTOMERS A REASON TO COME BACK
In the event that you give applicable, interesting, shareable content, there’s a decent possibility clients will keep on revisiting your site. Tell individuals you are an industry pioneer by giving them recent news, pictures, and recordings that are both informative and engaging. Frequently upgrade your blog (or begin one if you don’t have one), or turn out to be more dynamic via social media platforms. Help your clients accomplish their objectives with fresh content and turn into the top organization in your field.